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Keep Up with the PDS Team


Check in on our blog regularly for advice on solving your business’s marketing challenges!  

Telemarketing & How It Works

Also known as telesales or inside sales, telemarketing is defined by Britannica as “the activity or job of selling goods or services by calling people on the telephone”. Businesses across all industries may utilize telemarketing which...

3 Reasons Why Retail Apps Outperform Online Stores

As an online retailer, finding ways to boost conversion rates and generate higher sales revenue figures should be a continued priority. If you are still persisting exclusively with a standard eCommerce store, tailored retail web app development...

How Big is the Data Use in Gaming?

The age of online multiplayer action has transformed the gaming industry forever, not least in relation to data usage. In fact, the capabilities of database management for developers and publishers have been central to the sector’s phenomenal...

When Outsourcing Your Web Development Makes Sense

Original Article Published 01/22/2020 Do you remember a time when technology was a luxury and a hot new trend? Nowadays, incorporating tech into your business plan is necessary for most industries. A functional website is a fundamental aspect...

Avoid These 7 Common Data Errors to Save Money

Original blog post published in March 2022 A business that deals with data in any capacity needs to be aware of the ways that data can be corrupted or lost. Data analytics is a powerful tool, but it only provides accurate information if the...

Easy Ways to Personalize Your Direct Mailing

Original blog published November 11, 2019 Even in the digital age, direct mail marketing still remains the king of targeted marketing strategies. As consumers increasingly want their mail marketing campaigns to feel personal and relevant, a...

Best Ways to Use Data Hygiene

Originally posted on 06/17/2019 Good data hygiene impacts your company by removing redundancies, streamlining your data, and ensuring the accuracy of reports so you can have the most tailored, client-centered solutions that will drive your...

Data-Driven Marketing: Why Clean Data Matters

Originally posted on 05/08/2019 Data is the most valuable asset a company can have, aside from its people. High-quality data serves as the foundation for making informed, actionable decisions across various departments. Whether you're focused...

How to Best Use Blog Content in Your Emails

Originally posted on 04/18/2019 Positioning your mailing list as an exclusive, resource-filled trove of goods for your subscribers will ensure you keep current followers and invite new ones to join. There are many reasons not to send...

Direct Mail Marketing Is Alive & Well

Originally posted on 05/15/2019 With the rise of social media, many people would say that direct mail is dead. Fat chance! Direct mail has many advantages; it’s highly targeted, cost-effective, and flexible. Even though many...

What Back End Web Development Brings to the Table

Originally posted on 05/29/2019 The prettiest of websites are a joy to behold. No question. What happens, though, when a user wants to obtain some information out of that site? Does it provide the correct information on time? That's...

Benefits of Data Analysis For Your Business

Originally posted on 02/18/2019 Everyone wants to feel important. Consumers want to work with companies that provide personalized attention. Companies could sweep complaints with service under the rug in the past. Nowadays, those...

4 Things to Avoid for Your Email Marketing Program

There are some great ways to greet strangers, encouraging them to listen. A friendly “hello” is a great opener when greeting someone new. Considering their thoughts and feelings will help you connect with them and meet them where they...

4 Tips to Improve Your Email Marketing Campaigns

Email marketing can be a challenge to navigate.  From subject lines to opening remarks, graphics, how to close your message, and more, there are many things to consider when setting up an email marketing campaign. Without years of...

How Data Management is Crucial for Small Businesses

Small businesses have challenges that large companies need not face. This danger they face makes it more understandable why so many small businesses fail. Many business owners know that data analytics can make a huge difference for their company....

5 Steps to Cleaning Up Your Data

Dirty things are not as good as clean ones—it is as simple as that. Clean data paves the way for more money savings, streamlined processes, and overall more efficient work. Old, outdated, or redundant data can hold your company back from...

4 Ways to Keep Your Sensitive Data Safe

Some large companies have come under fire for not protecting their users’ data. The breaches that resulted ended up costing the companies millions of dollars. Aside from overall policy updates, they all would have benefited from data...

Guide To Direct Mail Success and Checklist

It is harder to turn down someone who is in front of you. Similarly, when you put your offer in your target audience’s hand, they are more likely to consider doing business with you. Direct mail marketing has been and continues to be a solid...