As an online retailer, finding ways to boost conversion rates and generate higher sales revenue figures should be a continued priority. If you are still persisting exclusively with a standard eCommerce store, tailored retail web app development could be the key to resurrecting your falling sales figures.
3 Reasons Why Custom Web Apps Boost Conversion Rates
Web app development is an increasingly important aspect of modern back-end operations and can be utilized to capture visitors, organize services, and streamline content. A growing number of retailers welcome this tech simply to keep pace with their competitors. In reality, though, custom web apps are vital for any brand that seeks optimized sales.
Here’s why a custom app will outperform online stores in the current market:
Custom Web Apps Create The Best First Impressions
First impressions count for everything in modern business, especially online. In fact, studies show that consumers start to formulate opinions immediately, while brands have just seven seconds to leave the right impression. Customized online applications outperform static online stores and templated applications to achieve stunning outcomes.
A website is merely a collection of web pages linked under one domain name. Conversely, a web application is capable of so much more. This type of web-based software allows all users to gain the latest versions with ease. Web apps ensure that content is displayed correctly, no matter which device it is accessed on.
Winning first impressions doesn’t guarantee success, but a bad one could end any hopes of conversion before you’ve even had a chance. Though, when a prospective lead is happy to stick around, they may sign up for mailing lists or complete other actions that could ultimately lead to more sales.
Custom Web Apps Provide Better Client Experiences
Because it can store and manipulate big data, web app development brings a whole new level to back-end operations. From the user’s perspective, this means that the online application is capable of helping them complete tasks. This could be simple tasks linked to the transaction itself or take in far more complex concepts.
For example, an augmented reality (AR) feature can allow consumers to virtually try fashion items to see how they would look on them. Web applications can do more than a standard website enables, including tracking loyalty program progress and rewards and partaking in live auctions.
Web applications can additionally connect the real world with the digital world to assist in-store visitors. Similarly, the application can integrate live chat and chatbot capabilities that track a user’s past interactions. Your business can provide a personalized and interactive UX that ultimately sends conversion rates through the roof.
Web App Development Protects You Against Threats
While consumers might not necessarily appreciate the complexity of your back-end operations, they do judge businesses when they encounter the downside of inferior solutions. An online application is hosted in the cloud, translating to optimal uptime. This can prevent customer frustration.
More importantly, custom web apps feature complex security features to protect big data and sensitive client information. The fact is that data breaches cost businesses an average of $4.35 million in 2022, and the figure is only set to grow further! Avoiding the fallout of this is essential not only for gaining conversion today but also for maintaining them for the long haul.
Web app development can also add an extra layer of protection for employees who access the data. When combined with the easy maintenance and scalability of online applications, it is clear that they are the best solution from a managerial perspective and the users. Now is the time to embrace it.
Find a Unique Solution for Your Marketing Efforts
At Progressive Data Services, we have the expertise necessary to craft a new marketing solution for your company. With proven data analytics and web app development teams, our company is ready to tackle your marketing challenge. Contact us today at (248) 313-9210 to get started.