Originally posted on 04/18/2019
Positioning your mailing list as an exclusive, resource-filled trove of goods for your subscribers will ensure you keep current followers and invite new ones to join. There are many reasons not to send the entire content of your most recent blog to your readers - pretty much, remember to give exclusive offerings. But you put so much effort into your blogs to not fully capitalize on that effort.
Use our following suggestions to capture the best of your blogs for your mailing list.
Blogs & Email: Content Repurposing
Repurposing your blogs for an email marketing campaign offers a multitude of benefits that can significantly enhance your marketing strategy. Your blog content likely contains valuable insights, information, and engaging narratives that have already resonated with your audience. By adding this content to your email marketing efforts, you can leverage the familiarity and trust already established with your readers, increasing the likelihood of engagement and conversion.
Repurposing blogs as part of an email marketing strategy extends the lifespan and reach of your content. Not all of your audience members may regularly visit your blog, but with email, you have a direct line of communication to their inbox. By repackaging blog posts into email newsletters or digestible snippets, you can deliver relevant content directly to subscribers, keeping your brand top-of-mind and nurturing ongoing relationships.
Tailor Your Email Campaigns with Blogs
You can also tailor email campaigns based on segmentation or specific audience interests, ensuring maximum relevance and impact. One case study looks at how LandCafe.pl turned their educational posts into a successful email marketing campaign.
Ultimately, repurposing your blogs for email marketing allows your digital marketers to maximize the value of your existing content while effectively engaging and nurturing your audience.
The Email Blog Post Tease
Sending your new blog in its entirety can be impersonal and overwhelming in an email design. However, it is vital to let subscribers know about new posts because they may have expressed an interest in your content.
Instead, send your list a tease about the new post. Inform subscribers that a new blog post went live on your site. Send a personalized message with a summary of the blog’s essential parts. Link to the post so readers can react, comment, and share directly on the piece.
The blog tease is a great way to increase your website’s traffic. And your dedicated followers will already be on your page to take other actions after reading the post. If a reader isn’t interested in this specific post, they can delete it without feeling like you tried to force them to read it.
Bring Back the Best
After spending hours writing, editing, and formatting a post, adding pictures, and promoting it, you have done some serious work. But then, after a few days or weeks, the post drifts into the past with no more views or reactions. You have options to bring back your excellent work for those dedicated subscribers on your mailing list.
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Remind Them - Find a few older posts that performed well and plug them into an email. Like the blog tease, give them a reason to read each.
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Recycle It - Take an old post and put it into a new medium. Consider creating a podcast, infographic, or PDF version of your old post.
Exclusive Post
Subscribers need a reason to join and a reason to remain your followers. If a reader can get the content for free from your website, why stay with you?
Building in exclusive content continually provides support for sticking with you. Sending an exclusive post to your subscribers that is not available on your website (at least not yet) helps create special feelings for your readers. If you aim to put your content in front of a dedicated audience, an exclusive post is a viable option.
Where Else Can a Piece of Content Be Used?
Beyond email marketing services, blog content can be useful for both big and small businesses across multiple digital marketing channels. For similar reasons as email marketing blogs, using your posts on social media platforms can help generate brand loyalty. So, while you should craft an email template that includes your blog post or YouTube video blog, adding them to your social media posts can also help you connect with your customers and increase brand loyalty on those websites.
In addition to that, blogs allow you to boost your website's SEO score. SEO, which stands for search engine optimization, determines where your website will rank on search engines like Google. There are several ranking factors by Google to consider, but the general premise is to make your blog post helpful in addressing user questions and concerns. Look at topics that people are wondering about in your industry and answer them in detail in a blog. Doing this correctly can help boost your overall website's ranking as you build up more respect from Google.
Choose Progressive Data Services to Support Your Mailing List
Progressive Data Services offers data management and analytics, web development, and mailing list options to help our clients grow the businesses of their clients. Our data management services have become a successful email marketing tool for many companies. Building an email marketing strategy step by step may take time, but with the email marketing tips and insights that we provide, you'll have a successful campaign in no time.
Considering building your mailing list? Contact our team today to learn how we can help with your process.