Case Study: Marketing Event Management System

Marketing Event Management System

Overview

This client holds thousands of local marketing events across the country, hosted by its field offices. Raffles and giveaways are held and leads are collected. They needed a way to collect the lead data, coupled with responses to a few strategic questions, and integrate the data into a CRM effort where the leads could then be contacted by phone and email with discount offers. Client wanted real-time visibility to event activity, CRM activity, and subsequent conversion rates.

Challenge

Development of a robust database to house all of the info collected from the field events.
Client wanted to use 600+ iPads in the field, with the flexibility to allow for possible web integrations later on.
SSO integration with the client's system would be required, so security was paramount. The solution would have to pass rigorous security testing, as well as significant load & performance testing.
No data could be stored on the devices themselves -- all content had to be transmitted to/from a secure server.

Result/Summary

PDS designed a system of platform-agnostic APIs and partnered with another vendor (using Agile/Scrum framework) to handle the front-end app development on the iOS platform. The API system was hosted in PDS' Tier III data center providing for security, HA (high availability) rating, and disaster recovery certifications.

The system handled all of the app's functionality -- secure integration with client's systems, reference lookups, data collection, data scrub, integration with call center and email blast vendor, and robust drill-down reporting for the field and corporate management.

Our client was extremely pleased with the results and continues to modify and expand its usage and functionality each year.

Market Analysis – Automotive Supplier

“Beta” Company is a regional retailer of tires and automotive repair. Beta is a leader in the industry and sells to a diverse audience. Beta was interested in determining which markets represented the greatest opportunity for growth, so as to expand their brand.

Staff Planning System for Field Offices

This national client wanted a way for its individual store managers to plan their staff and equipment needs using their own local knowledge of seasonal trends, coupled with in-depth statistics provided at the corporate level. The client had previously handled this via the loose collection of Excel documents in various formats using data that wasn't current enough to be useful.

Managed Mail Solution

This client provides seniors and their families with senior living options for all stages of their lives. They have several locations in multiple states. They focus not only on their senior residents and families, but also take great pride in being an employer-of-choice for their employees.

Database Migration

Canine to Five is Metro Detroit’s finest dog daycare, boarding, and grooming facility, located in the heart of Detroit’s Historic Midtown Neighborhood. Canine to Five is a staple in Detroit culture and, through its commitment to dogs and their owners, it has grown to include a second location in Ferndale.

Reporting Portal Development

A Fortune 5000 company was looking for a mobile solution that included event management to capture lead data in real time in order to better manage communication to any given individual through the marketing funnel, as well as to facilitate effectiveness metrics for management.