Targeted Mailing for a Non-Profit

Overview

One of the top art museum organizations in the United States was looking to expand its membership, add donors, and increase visitor attendance.

Challenge

To increase contributions, membership, and visitors using direct mail to promote upcoming events and membership offers.

Result/Summary

PDS executed two large-scale prospecting campaigns, spaced six months apart. We worked with this non-profit client to create a list which included their former donors and visitors, magazine subscribers, mail order buyers, and demographically-selected consumers. We uncovered numerous specialty lists that the client had not previously considered or been aware of. PDS also negotiated list exchanges on the client's behalf with other local non-profit organizations and museums, entities that PDS felt might provide very target-rich prospects for our client.

Once the mailings were done, PDS undertook a response match back effort in order to gauge the success of the lists. Expectedly, the client's former donors and visitors had the best response rate of 1.54%. However, the local non-profit and museums lists were also a success with a .53% response rate. The magazine subscribers, mail order buyers and demographically selected consumers also responded very well with a .63% response rate.

The marketing campaign was very successful, with the organization adding many new and returning contributors, members and visitors. Revenue from the campaign greatly exceeded the client's expectation and the return on investment (ROI) from the campaign was 4-to-1. The client was happy and has decided to engage PDS for future campaigns.

Market Analysis – Automotive Supplier

“Beta” Company is a regional retailer of tires and automotive repair. Beta is a leader in the industry and sells to a diverse audience. Beta was interested in determining which markets represented the greatest opportunity for growth, so as to expand their brand.

Staff Planning System for Field Offices

This national client wanted a way for its individual store managers to plan their staff and equipment needs using their own local knowledge of seasonal trends, coupled with in-depth statistics provided at the corporate level. The client had previously handled this via the loose collection of Excel documents in various formats using data that wasn't current enough to be useful.

Marketing Event Management System

This client holds thousands of local marketing events across the country, hosted by its field offices. Raffles and giveaways are held and leads are collected. They needed a way to collect the lead data, coupled with responses to a few strategic questions, and integrate the data into a CRM effort where the leads could then be contacted by phone and email with discount offers. Client wanted real-time visibility to event activity, CRM activity, and subsequent conversion rates.

Managed Mail Solution

This client provides seniors and their families with senior living options for all stages of their lives. They have several locations in multiple states. They focus not only on their senior residents and families, but also take great pride in being an employer-of-choice for their employees.

Database Migration

Canine to Five is Metro Detroit’s finest dog daycare, boarding, and grooming facility, located in the heart of Detroit’s Historic Midtown Neighborhood. Canine to Five is a staple in Detroit culture and, through its commitment to dogs and their owners, it has grown to include a second location in Ferndale.

Reporting Portal Development

A Fortune 5000 company was looking for a mobile solution that included event management to capture lead data in real time in order to better manage communication to any given individual through the marketing funnel, as well as to facilitate effectiveness metrics for management.