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Keep Up with the PDS Team


Check in on our blog regularly for advice on solving your business’s marketing challenges!  

Telemarketing & How It Works

Also known as telesales or inside sales, telemarketing is defined by Britannica as “the activity or job of selling goods or services by calling people on the telephone”. Businesses across all industries may utilize telemarketing which...

3 Reasons Why Retail Apps Outperform Online Stores

As an online retailer, finding ways to boost conversion rates and generate higher sales revenue figures should be a continued priority. If you are still persisting exclusively with a standard eCommerce store, tailored retail web app development...

How Big is the Data Use in Gaming?

The age of online multiplayer action has transformed the gaming industry forever, not least in relation to data usage. In fact, the capabilities of database management for developers and publishers have been central to the sector’s phenomenal...

When Outsourcing Your Web Development Makes Sense

Original Article Published 01/22/2020 Do you remember a time when technology was a luxury and a hot new trend? Nowadays, incorporating tech into your business plan is necessary for most industries. A functional website is a fundamental aspect...

Avoid These 7 Common Data Errors to Save Money

Original blog post published in March 2022 A business that deals with data in any capacity needs to be aware of the ways that data can be corrupted or lost. Data analytics is a powerful tool, but it only provides accurate information if the...

Easy Ways to Personalize Your Direct Mailing

Original blog published November 11, 2019 Even in the digital age, direct mail marketing still remains the king of targeted marketing strategies. As consumers increasingly want their mail marketing campaigns to feel personal and relevant, a...

Best Ways to Use Data Hygiene

Originally posted on 06/17/2019 Good data hygiene impacts your company by removing redundancies, streamlining your data, and ensuring the accuracy of reports so you can have the most tailored, client-centered solutions that will drive your...

Data-Driven Marketing: Why Clean Data Matters

Originally posted on 05/08/2019 Data is the most valuable asset a company can have, aside from its people. High-quality data serves as the foundation for making informed, actionable decisions across various departments. Whether you're focused...
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